MOBILE APP ✶ SURVEYS ✶ FIGMA
PROJECT OVERVIEW
Personal
3
Product Design Lead
3 months
PROBLEM
A need for digital presence
Busy customers needed a food delivery app that combines efficiency with a local, welcoming experience, allowing them to quickly and seamlessly plan their meal orders.
SOLUTION
A colorful and personalized restaurant app
Utilizing a red & yellow color scheme with playful widgets and icons, our app enhances digital engagement and presents a classic point-of-sale system.
RESEARCH
We conducted a user survey to gather pain points.
We targeted two user demographics: college students and local residents living near El Jefe's Taqueria. We utilized questions that would gain insight into user needs and critiques of existing restaurant and food-delivery apps. After about a week, we received a total of 63 responses. Based on these responses, we identified three main pain points by grouping statements of responses.
In order to further empathize with potential users, I created problem statements for three "users" that would represent each pain point.
ANALYSIS
User Flows for Creating & Placing Orders
With the survey responses and problem statements, I established a single user flow that focused on one task— creating and placing orders.
ITERATION
Designing for a non-tedious and accessible process
To hone in on the task of making and placing orders, I used low-fidelity wireframes to initially create models for the app content. The flow was represented by red arrows, while the blue arrow showed what the buttons outside of the task flow would lead to.
After finishing this first group of wireframes, I reassessed user goals and discussed them with my teammates. We decided to restructure some screen designs for better user flow and easier access to task prompts. I also decided to remove any irrelevant flow pages that would confuse user testing from the main tasks.
While improving the low-fidelity wireframes, I also implemented a save feature to allow users to more efficiently make and place orders through a shortcut.
FINAL DESIGNS
The finished app conveys functionality & liveliness.
REFLECTION
This project allowed me to break out of the pressures of perfecting every detail, and instead allowing flexibility in my design process. I learned that designing is not a step-by-step process, and that certain steps of the cycle were crucial to revisit to build better iterations for the final set of wireframes.
I found myself adding further edits to this project even after the fellowship ended. It made me realize that more user testing (especially during wireframe iterations) would've been useful, such as A/B Testing for the feature pages. I'd love to conduct more specific and professional user testing methods in the future.